Will 2015 Be Better? Not Without Measurement?
Will 2015 Be Better? Not Without Measurement? “That which gets measured, gets done.” I love this old adage. Yet, even though you may have a pretty report that outlines what was measured…did anyone do...
View ArticleMarketing results
Marketing results Prove your marketing results! In a survey we did a few years back, only 37% of marketers were asked by their management to prove results. So, about one-third prove results. Really? If...
View ArticleIs Data Important for Marketing?
Is Data Important for Marketing? Would you rather know…or be blind to facts? You can no longer be data agnostic or even data ignorant. More than ever, financial services marketing has become all about...
View ArticleCompliance Regulators “Big Data” Grab
Compliance Regulators “Big Data” Grab Imagine you are the head of all the regulatory agencies for bank compliance, or maybe just the CFPB. Sorry. But someone has to do the job in this story… Better you...
View ArticleThanks for a great conference
Thanks for a great conference What an awesome event in Nashville TN! Many thanks to all who invested the time to speak, share ideas and learn with everyone. This conference event, like all of them it...
View ArticleWhat is Data Analytics and why should you care?
What is Data Analytics and why should you care? Analytics live inside of every bank and credit union in the world. And regardless of where you serve, it is essential that you embrace how and why your...
View ArticleDestroy Your Marketing Plan and Rebuild It!
Destroy Your Marketing Plan and Rebuild It! Jack Welch once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.” Is your financial institution...
View ArticleThe Holy Grail of Data Analytics!
The Holy Grail of Data Analytics! It has been rumored for years. Some have even claimed they had one, only to disappoint. Certainly someone will bring this mysterious beast to the market…right? It has...
View ArticleFREE: Change your marketing. Change your results.
FREE: Change your marketing. Change your results. Change Your Marketing. Change Your Results. By Jay Kassing Marketing financial services isn’t what it used to be. Competition is extremely tough. Like...
View ArticleFREE: C-Level Guide to Marketing
FREE: C-Level Guide to Marketing C-Level Guide to Marketing & Sales. Leverage data driven marketing and sales in a better way. By Jay Kassing Afull two-thirds of the nations banks and credit unions...
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